On September the 5-10th 2014, the Germany Consumer Electronics Show (short as the IFA ) was held as scheduled in berlin. in this global most famous Electronics Show lasting for 90 years, the TCL subsidiary Alcatel company presented on it with its unique booth styles which fitted to its usual consistent brand image.

Alcatel was founded in 1898 in Paris France, owning a 100 years old history, in telecommunication system equipment and related wiring & cables and electrical parts domains, Alcatel was welcomed by consumers with its advanced technologies for long, its clients mainly spreaded in America and European countries, in year 2004 the Alcatel telecommunication group was transferred to TCL group, and this time in IFA, Alcatel and TCL both Participated in the expo, this really surprised Audiences with great pleasants.

In this IFA, the booth for Alcatel is designed colorfully in sharp different styles. But meanwhile it afforded to present the strictness, fashions, creativity, industry leadership characteristics in product processing aspects. The booth was built in blue white based color tone, with space reasonably arranged and divided , it can hold several Audiences simultaneously to experience the newest products. In the booth area, besides tightly the side two walls there are show area parts for home serial  products , hero serial products , idol serial products, and low-end mobile phone pop series products,of which each was placed in 4 white desktop in a line in the central booth.